An important thing for startups sending invitations to a beta is reminding people in the email or on the landing page what the service does.
I sign up for a lot of betas, and sometimes can’t remember what a particular startup (like ThinkUp) does.

An important thing for startups sending invitations to a beta is reminding people in the email or on the landing page what the service does.

I sign up for a lot of betas, and sometimes can’t remember what a particular startup (like ThinkUp) does.

After someone signs up for a new service, the confirmation email should needs to tell someone what to do next. It’s a way to encourage people to explore a new service rather than simply assuming they will do. Here is a simple approach used by PostBeyond.

After someone signs up for a new service, the confirmation email should needs to tell someone what to do next. It’s a way to encourage people to explore a new service rather than simply assuming they will do. Here is a simple approach used by PostBeyond.