An example from Clio of how simple value propositions and a “lite” home page can be effective
Some nice navigation and design work by Litmus after a Website visitor clicks on the “Get started today” call-to-action button.
An important thing for startups sending invitations to a beta is reminding people in the email or on the landing page what the service does.
I sign up for a lot of betas, and sometimes can’t remember what a particular startup (like ThinkUp) does.
Cool and intriguing messaging when you leave your email asking for an invite to https://welovemail.com
Beautiful homepage design by Squarespace.
Effective, if not cheeky, pop-up from Bounce Exchange.
Rand Fiskin talking about what to put on a Website’s homepage.
Nice bottle of Canadian Pinot Noir
How brands are leveraging videos throughout the sales cycle.
After someone signs up for a new service, the confirmation email should needs to tell someone what to do next. It’s a way to encourage people to explore a new service rather than simply assuming they will do. Here is a simple approach used by PostBeyond.